Generally speaking, natural or organic search listings garner more visitors than paid advertising results. However, this does not mean that you should concentrate entirely on search engine optimisation at the expense of Pay-Per-Click (PPC) campaigns in your online marketing -- visitors through paid search results are 1.5x more likely to convert into a customer. As a result, marketing online is becoming increasingly widespread and more competitive by the minute.
PPC is a proven way to obtain immediate, targeted results. It allows you to focus on the right traffic, reaching your audience based on geographic location, sector, visitor type, day and time while complementing your natural search positioning. Whether you're advertising on Google Adwords, Bing, LinkedIn, Twitter or Facebook, we can provide solutions that will increase business, raise brand awareness and significantly boost returns on the investments you make.
“With online marketing becoming more aggressive by the minute, PPC helps to obtain immediate focused results”