It's widely known that a picture paints a thousand words. In the world of digital marketing, a picture or a video can be an asset when it comes to converting new customers. However, just because imagery is a powerful tool doesn't mean you can neglect your written content. Right down to their appearance, composition and tone, the words you use to describe your company or service will have a massive effect on your readers' attitudes. Up to 60% of browsers have said they would avoid doing business with a company that made obvious spelling or grammar mistakes. Yet there's more to good copy than accuracy. Are you sure you want to take a chance on less than optimal content?
At GML Consulting, we can take the copy you supply us and hone it to the point of perfection through a rigorous editing process. Alternatively, we can provide you with immaculate copy that's built for purpose from the ground up. To create content that gets results, our team will conduct in-depth research to become as close to experts in your field or sector as possible. We'll utilise best practices to ensure your content is compelling in reaching out to and converting readers, as well as collecting data to guarantee the improvements we deliver are defined and measurable. No matter the platform or the medium, whether digital or print, we will work hard to make sure you are presenting the best possible written version of your brand.
“Copy is a direct conversation with the consumer.” - Shirley Polykoff