The Beeston Group required multiple sites redesigned so they could better promote their holiday parks and increase both bookings and sales.

What Beeston Group Required
 
Beeston Group initially approached GML for a re-design and a new host for both their Cliff House & Beeston Regis Holiday Park websites. The sites would have to be structurally overhauled to more effectively promote the parks, generate more regular bookings and drive up sales of holiday homes.

What GML Consulting Provided
 
For each of the websites that required designing, GML was able to supply and host a finished product which was current in style and – while remaining an identifiable part of the Beeston Group brand – distinct in theme. As each holiday park presented various options to the customer for booking a holiday or purchasing a holiday home, each website had to equally deliver on seamless and simple navigation. Each would also have to be designed in such a way as to generate leads through strategic placement of calls to action and best SEO practices. 
 
Sometime after completion of the Cliff House and Beeston Regis projects, we would be called upon to supply the same service for their Kessingland resort, The Hollies. GML has been involved with the upkeep of the sites ever since. We take a key role in driving improvements to the site’s visibility and traffic intake on search engines, and in increasing lead generation through tailored pay-per-click advertising. Moreover, our development team has been able to construct admin systems to assist the Beeston Group in their day-to-day management functions. The staff of Beeston Group now use a central system to manage their holiday homes listings, while within another of our systems they can view all the enquiries coming through their websites filtered by type. 
 
The Result
 
The average visitor to one of Beeston Group’s holiday park sites can now very easily find the information that is relevant to them. Their sites are well structured, dependable in functionality and professional in looks. Additionally, by the constant employment of search engine optimisation, the sites are highly visible within their industry. This in combination with the administration systems we have implemented means that Beeston Group is able to better target potential customers and handle their sales strategy, putting them on the path to increased revenues.
 
Beeston Group’s Testimony
 
"Web design has progressed immensely in the last couple of years, so we decided to seek a complete redesign and new hosting for our websites www.cliffhouseholidays.co.uk and www.beestonregis.co.uk. GML Consulting were contracted to do this work and after undergoing a design specification they came up with some unique website designs that were both new and exciting. The websites were then written by GML in the latest web programming language making our new websites very search engine friendly. Since the launch we have noticed a steep increase in unique visitor traffic and consequently enquiries for our business services. During July we have regularly received over 100 booking enquiry emails a day regarding our services, keeping our office staff extremely busy! Businesses must move with the times and a website is your window to new business so don’t delay and book GML to help you – we find the monthly payment plan and ongoing support team under the guidance of Nikki excellent."
 
- Steve Johnson, Director
 
Get in touch with us today on +44 (0) 1603 227055, or email info@gmlconsulting.co.uk to find out how we can help you

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