We’ve probably all heard of ‘life hacks’. If not, think of putting an iPhone in a glass to make the speaker louder. They can be a quick fix. They can also be the result of trial and error. However, the big defining criteria is that they must be innovative. In the context of marketing, ‘growth hacking’ is finding innovative ways to grow a business. The phrase was coined by Sean Ellis in 2010, who said that “a growth hacker is a person whose true north is growth.” They are always looking for the best ways to gain customers and conversions. So what are some of the best ways? Here’s five to get started:
- Realise that your brand is a product
In ‘The Definitive Guide to Growth Hacking’, Neil Patel and Bronson Taylor write that products are no longer just objects. Instead, “now Twitter is a product. Your online accounting software is a product.” This is a big part of modern growth hacking. As a brand, you are selling a unique vision. Customers buy a product for what it represents, and invest in brands that value what they stand for. Even better, they’ll recommend them, a fundamental catalyst for growth.
- Immediately make your new customers feel valued
New customers can be hyper-critical. They have no prior experience to fall back on. Therefore, a negative first impression is extraordinarily difficult to overcome. A positive one however, is worth its weight in gold for your marketing. Features for first-time users, such as introductory discounts, will pique their interest. Following through with a great customer experience ensures a commitment to your brand. And there’s nothing like an excited new customer to talk about you to everyone they know.
- Ensure the best user experience on your website
Much like new customers, web users can be tough. 44% of online shoppers will tell their friends about a bad experience online. A poorly-optimised website means you are sabotaging your potential for growth. Make sure your site loads as quickly as possible. Also ensure any advertisements are routed to the relevant landing page. A 1 second delay in page response can result in a 7% reduction in conversions. This could have dire ramifications for your business if it goes unchecked.
- Get your social media marketing right
Social media is perfect for growth hacking. Users share and interact with each other to improve their own experience on the platform. People enjoy sharing content with their friends as much as they enjoy consuming it. If this weren’t true, nothing would go ‘viral’. If your brand contributes to a community, its members will spread the word as far as it can go. Bombard people with one-way online marketing, and you could drive them away.
- Make the most of the data you have
At GML, our marketing solutions succeed because they are both creative and data-driven. We use Google Analytics so we can get to know our audience. We gather data about our customers’ locations, their interests, and their online habits. Tailor your promotions to suit audiences, and target them at the optimal time. Through doing this, you are engineering the ideal circumstances for growth.
If you provide a product customers want, as well as top quality service, your business will grow. However, this blog shows there are many resources to maximise possibilities for growth. At GML, we create bespoke marketing campaigns designed to reach your goals. Our experience means we can advise on what will grow your business to its best potential. Click here to get in touch if you have any questions.