Images tell the world what your brand stands for, and what customers can gain. Research shows an estimated 84 percent of communications will be visual by 2018. ‘Authenticity’ is key to quality visual branding. This is why many companies have taken it into their own hands. However, just as many are pushed for time and resources. This is where stock photos come in. Some companies consider them a lifesaver for finding quality images. However, this quality can vary. This blog weighs up the pros and cons of stock photos versus unique photography for branding. Finally, we offer several tips to get the most out of your choice.
- Try your hand at photography first – If your ideal subject or location is close to hand, do a test shoot with an iPhone. At the least, you’ll have something to work with when picking stock photos.
- Customise your stock photos – There’s nothing stopping you making stock photos your own. Experiment with Photoshop or try making a unique infographic with an app such as Canva.
- Consider outsourcing to a design team – It will be an added expense, but the images will be bespoke to your brand. Furthermore, you can guarantee quality whilst saving time. You can learn more about our own design work by clicking here, to our GML Design page.