For best results, you should spend around 30 minutes a day working on each of your social media channels. With most businesses having an average of 3 social media platforms, that’s already 1.5 hours a day spent promoting your company on social media. On top of this, it also takes time to learn how each platform works. If you’re concerned you don’t have the resources to dedicate to social media engagement, outsourcing your marketing efforts could be what you need to get those crucial business opportunities.
Statista produced a survey in 2016, which was designed to find out the Leading reasons for interacting with companies on social media platforms in the United Kingdom (UK) in 2015. 68% of respondents stated the reason they followed an organisation on Twitter was in order to keep up to date with the latest news about them, showing us how important it is to keep your social media channels up to date, relevant and engaging. Doing so keeps your current customers interested as well as helping you attract new customers. Currently, 80% of marketers use Facebook, so by not promoting your business on Facebook you’re allowing your competitors to engage with and potentially steal your customers.
There are plenty of positives to outsourcing your social media, these are the top 5 points:
Time: Simply put, outsourcing your social media can save you precious time and energy. Producing a solid social media plan each week takes up a lot of time, especially if you want to do it well. Outsourcing frees up in-house resources which may otherwise be too busy to produce a good social plan.
Strategy: Agencies with a strong social media team will take your social media plan and develop it. Social media can tell you a lot about your target market. A good agency will use this information to improve how your social channels work and direct this towards what will engage your customers and profit your business. In addition to this, digital agencies understand the variations of what content is more successful across the different social platforms you’re using. What will work on Facebook may not have the same effect on LinkedIn.
Writing Skills: If your team are lacking the essential copywriting skill needed to write engaging social content, it may be time wasted. People want access to information fast. Digital agencies are already clued up on important details such as the optimal post length for each platform to ensure they’re marketing your company effectively. If this is the kind of mistake you can’t afford to make, then it’s best to pass over the responsibility to a marketing team who specialise in copywriting.
Cost: Recruiting an experienced Social Media Manager for your company will cost you a lot more than outsourcing your social media to an agency. In addition to this, an agency has a team of marketing professionals, if you can only afford to hire the one Social Media Specialist someone in your company will still need to pick up the job when it comes to holidays/sick days.
Professionalism: Social media consultants are in their line of work because they enjoy doing it and are good at what they do. They have a talent for networking and communicating well with others. When you outsource, your social media will be managed by someone whose job it is to get to know your business on a personal level to ensure they’re delivering the results you want to see.
Whether you’re after a daily post or a well thought out, strategic plan, here at GML we tailor our resources to what your company needs. Take a look at the social media packages we offer, or why not pop in for a chat and see what our marketing team can do for you.