I was super-excited to be going to Brighton last week for the biggest and best SEO conference in the UK (possibly the world – as one speaker claimed). There were a whopping 78 speakers across 7 stages, and 3,500 attendees at the event. All focused on SEO and search marketing. These were ‘my people’ and I absolutely loved the buzz of the place – everyone was as interested in SEO as I am. And that doesn’t happen often – to be amongst 3,500-odd people all talking and learning about SEO nearly blew my mind.
10 things I learned at Brighton SEO
1. There’s always a lot to learn, but interestingly enough it also confirmed a lot of my knowledge – which made me feel like an SEO super-star.
2. The Brighton Centre is like a rabbit warren of rooms. I’m really pleased I went with a plan of which talks I wanted to attend so I could get to them in plenty of time and get a good seat. Some of the talks had people standing just outside the room, craning their necks to get a view of the slideshow and hear the speaker.
3. Big brands can get away with things smaller brands can’t. SMBs need to be better at SEO than the big brands. This is because Google knows that people LOVE big brands and treat them differently for search. Smaller companies can still do well online, but they do need to try that little bit harder and get their SEO right. Take a look at our SEO page for more information about how we can help you with your SEO.
4. Content marketing is a long-term commitment. You mustn’t expect overnight success. It can take two years to get the results you want.
5. Knowing your audience is key and old-fashioned marketing techniques like creating personas to write for is still relevant.
6. Don’t lie. Or Overshare. And know your Audience. Andy Beal’s lunchtime keynote about Reputation Roadkill highlighted some amazing examples of where people have got social media wrong. There was a common thread – either people had lied or overshared or got their audience wrong (Boaty McBoatface, anyone?)
7. Awesomesauce is actually a word. Seriously. It means something is ‘more awesome than awesome’.
8. Structured Data is really important. This type of code ‘tells’ the search engines what different types of data mean – for example, if something is an address or telephone number. This helps the search engines categorise data more easily, and helps them crawl websites better, which can help with ranking. Currently, less than 1% of all websites use Structured Data. Needless to say, if you’re a GML SEO Client then your website is in this elite 1%.
9. Local SEO is incredibly important. Google is trying to display as many local results as possible, and this has become even more apparent with the advent of voice search and the growth of mobile search. Local search was mentioned in all the talks I went to – even International Marketing.
10. Voice Search is growing – According to ComScore, 50% of all searches will be from Voice Search by 2020. That’s only four years away. There’s a land of opportunity for the smart marketer here…
Would I go to Brighton SEO again?
I hope so!
I think Brighton SEO is Awesomesauce.
Get in touch to kick-start your own SEO campaign with GML Consulting. We promise to be awesomesauce.