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What marketers can learn from the election campaign…


What is the profession that most makes use of a whole host of marketing techniques? Politics!

Whether you’re voting Labour or Conservative, Lib Dem or UKIP (or anyone else for that matter) you will have been subjected to huge amounts of promotion from their campaigns and those campaigning on their behalf. You will have been able to gather a clear view of what the party’s manifesto is (a public declaration of policy and aims) and have a detailed brand image of that party and those running in the election; this is so by 7th May you’ll know who you want to vote for and why.

Politics is always in the news and one small slip up can have a huge knock on effect to your campaign and brand image this can be very difficult to change once set.

It’s the same in politics as it is in marketing – messages sent out must be carefully considered and thought out to meticulous detail.

Another important factor to consider in politics and marketing alike is if there are any negative ramifications that could come from what is said it must be dealt with appropriately and calmly – it’s not definite that everyone will agree with what you have to say and you must be prepared for this.

A large variety of marketing techniques are being used by those in politics including the use of promotional material shown below:

Labour campaign ad against NHS cuts

Conservative campaign advocating stabilityThe use of marketing in politics has been the norm for many years and this is due to its success (if done correctly). It’s the perfect way to get a party’s message across without too much pressure on the voters however there are always those jokers who like to play around with the promotional material or even create their own so it’s important to think about it carefully.

Anti-Conservative ad retaliating to their campaign

It seems that traditional methods are favoured for political campaigns however there has been some move over to more advance methods such as the use of social media, however it’s crucial that what is being posted is how they want to be represented. Recently a Labour politician posted a picture of an England flag on a house and a white van parked, with the caption “image from #Rochester” – she resigned due to the fury it provoked. People said it looked like Ed Miliband and his party have little or no respect of those that work hard, who are patriotic and who love their country. One would assume when the image was posted it wasn’t meant to erupt with controversy, this goes to show the power of the internet.

– David Cameron has 980K follows on Twitter and 527K likes on Facebook

– Ed Miliband has 446K followers on Twitter and 94K likes on Facebook

– Nick Clegg has 232K followers on Twitter and 86K likes on Facebook

Considering there was over 64 million people living in the UK in 2013 (and rising) their amount of followers just go to show how little support on social media politicians are getting currently but who knows where we’ll be in 5 years’ time. A study carried out by Ipsos Mori found that a third of 18-24 year olds think that social media will be an influencing factor on who they vote for however as a whole voters are unsure about the impact of social media on politics to find out more here.

If you’d like to find out more about branding then don’t hestitate to get in contact with us via email on or call 01603 227055.