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MOBILEGEDDON – Are you prepared?


You may have seen articles in the news recently about the rise of Google’s “Mobilegeddon” and the use of smart phones increasing online spending – in fact, consumer spending through mobile devices is predicted to rise from £9.7bn a year to over £53bn in the next 10 years, according to a study by Barclays!

“Mobileggedon” refers to Google announcing that as of April 21st 2015 they will be counting mobile-friendliness towards the ranking of websites. This means that if a website is not optimised to work on mobile devices such as smart phones, your rankings in Google will decrease compared to a website which is optimised for mobiles. The main things you need to take into account to make sure your website is mobile friendly are; making sure links are not too close together, mobile viewpoint being set, text being big enough to read, content fitting the screen, and making sure resources are not blocked. In short, your website should work and look as good as it does on desktops as on mobiles – if not better – because mobile web browsing and spending is only going to get even more popular than it is already. You can see if your website is mobile-friendly by using this link.

Don’t let the term “Mobileggedon” scare you – if you embrace the change, you could end up with a more profitable business, a better ranking on Google, and an impressive web presence!

Smartphone with a broken screenBut how can you optimise your website for mobile devices? Here are the 3 main ways you can do this –

  1. Build a mobile version of your website
    This is when you build a version of your site which is specifically optimised for mobile devices. So if someone goes to your website using a mobile, it will take them automatically to the mobile version rather than the desktop one.
  2. Make your website responsive
    A responsive website is a site that adapts to whichever device you are viewing it on, whether it be desktop, mobile or tablet. The site will adapt its widths and make sure no text is cut off, creating a fluid browsing experience.
  3. Build a mobile app for your website
    You can also build an app version of your website – so when someone goes to your website on a mobile device, there will be an option for them to download the app for your website which will be optimised to their mobile device.

Not prepared for the change yet? We can do all the hard work for you, sending you on your way to the top of the Google search engine result pages (SERP’s). Our experienced and established web development team can build mobile sites, responsive websites and mobile applications bespoke to your individual needs and complying with the latest search engine optimisation (SEO) techniques – combatting MOBILEGEDDON and rapturing your website!

To find out more please call us on 01603 508066 or email