Email marketing is the highest revenue generating marketing channel and is poised to increase in importance any day now, as marketers smarten up to take advantage fully of what’s available.
Marketers are starting to embrace more personalised features, and also automation features to better target customers.
Many marketers have big budget but fail to know where to spend it to get best return on investment. Data right now is showing users reporting an average of 222 percent ROI on the cost of their email services.
Email marketing works – even when it’s simple! So the more spent, the more returned!
Now with better customer information and campaign management available through many service providers, marketers can better create emails.
It’s all about getting the right message in front of the right people – all companies need now is the education/data, regardless of the company!