At Facebook’s January ‘all-hands in’ meeting, a small comment made big impact – and not just because of who said it. Mark Zuckerberg, the man with a net worth of 34.8billion (USD), said “we need to stop calling people users”. He then went on to say “they’re not just there to use our products; we’re here to build things for them”.
It’s not like this is going to be easy, and Facebook employees aren’t instantly disciplined if they slip up, but the plan is to make the change.
It’s been many years that ‘users’ has been the correct statement, so it’s going to take some getting used to, but in time Mark hopes that ‘people’ will replace the word ‘users’.
Mark has now realised that, all this time, it’s been backwards – people don’t simply exist to use said products, products are built so they can be useful to the people.
So say “toodaloo” to users and “welcome” to people – but will it catch on?