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Guest Blog – Be Savvy on Social Media!

Swarm Apprenticeships - Chris

Guest blog from SWARM ApprenticeshipsSocial media is very quickly becoming the best form in which to get the word of your business or organisation out into today’s changing modern world.

It is vital when approaching the usage of social media for your business that you treat it in the right way, depending on the different platform and what your target market is. I strongly believe if you don’t get this right, you’re both wasting your time, but also potentially damaging your business’ reputation.

But enough of scaring you, the opportunities social media can rapidly create for you all no matter what organisation, business or target market you’re approaching is phenomenal. If you’re not yet on social media because ‘you don’t have the time’ or ‘you don’t understand it’ this is a great opportunity perhaps for a young apprentice to do the job for you!

In this blog, I’m going to be specifically focusing on Twitter. This social platform is one of the fastest moving and popular in the world and can work wonders, especially for SME’s trying to compete with the big boys – it is possible!

So without further ado, you can view some of my top Twitter tips below. These tactics could help create more business for you in 2015…

Red social media icons

Don’t just push, converse – anyone can chuck information out there, but what creates an engaging ‘tribe’ in your brand is that engagement. Talk to your followers!

Follow the 80 / 20 rule – as well as blowing your own trumpet you should also support your own community. 80% sharing and 20% shouting about your business is a great way to start out.

Tweet like a newspaper headline – you’ve got to grab people’s attention as they quickly scroll so it’s essential you get that attention within 1 second. Think headline!

Be useful – a nice mix of sales, tips and personal interaction outputs can get you far.

The following social media platforms can really help contribute to sales, building brand reputation and creating very useful contacts within the industry of the business:

Facebook –
900,000,000 estimated unique monthly visitors
Twitter –
310,000,000 estimated unique monthly visitors
LinkedIn –
255,000,000 estimated unique monthly visitors
Pinterest –
200,000,000 estimated monthly visitors
Google Plus –
120,000,000 estimated unique monthly visitors
Instagram –
320,000,000 estimated unique monthly visitors

This blog was written by Chris Reeve, Business Development Executive at SWARM Apprenticeships; apprentice training providers who focus on developing and encouraging young people to be enterprising and deliver great ROI for their employers. GML currently employs four SWARM apprentices, enrolled on courses ranging from marketing, web development and Business Enterprise…check out Chris and Swarm on Twitter:

@SwarmChris of @Swarm_Tweets