Responsive web design has been coined as THE design trend and its popularity shows no signs of change, and nor should it.
In simple terms, a responsive website is a website that can adapt to fit any sized screen, whether it is a tablet, computer screen or mobile device.
Responsive websites are different to mobile websites. A responsive website is the same website that adapts to each screen, and mobile websites are separate websites specially designed for mobile.
Consumers viewing content over a variety of devices is a growing trend and should be carefully considered by companies looking to stay ahead. There are two key reasons and advantages to having a responsive website. One is, why go to all the effort of creating a beautifully functioning website, and then have it fall at its formatting on various devices? Secondly, a user doesn’t want to have difficulty navigating the website, as this could mean the content isn’t effectively delivered to the user.
An advantage of a mobile website is that it can create a unique experience for mobile users. Also, mobile websites can be altered to accommodate for limited download speeds, reducing loading time. A mobile website can also make a company stand out as contemporary and thoughtful.