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The psychology behind web design


Man drafting a website layout on a clear board

All good web designers know that a website is about more than just a platform to deliver content; it must also look good. It takes seven seconds to create a first impression and it’s important that it’s a good one.

When a consumer visits your website they will develop a feeling towards your organisation which you will wish to be a positive one. A website has the ability to create feelings in an organisation’s audience and the designer should not overlook this fact.

Over time, a wealth of knowledge has been produced to help designers and developers know what certain visuals to use to be effective. In order to achieve maximum results, it’s important to know how certain design elements can affect the attitude of a user and the general experience a user has while on the website.

Firstly, content guides the design; content shouldn’t be overwhelming and busy, but informative and easy to follow. Spacing is also important, a user should have an area on the page to rest their eye where no text or images are used, allowing the user a visual break – this will instil calm in the user.

Colour must also be used carefully. The colours are often dictated by logos or branding, but the amount they are used can be controlled. Certain colours give off a certain feel; white can be seen to some as simple and elegant, however to others it could be dull.

Different typefaces should be used as appropriate. They can each give off a different impression. Fonts such as Times New Roman can be associated with being professional, whereas others could have a more fun vibe.

Keeping a website simple tells the visitor you know what information is important and that you’re not going to waste their time. If a designer can understand the psychological impact their work can have, they in turn will be more productive in their work.

Here at GML we can offer web design, web development, ecommerce, online application and mobile web development services. With every client we consider their needs and how we can best use our knowledge to create a finished product that will be pleasing to everyone – clients and customers of theirs.