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Facebook commits to improving user experience



Facebook have decided that by January the number of adverts that will be present on newsfeeds will be significantly less. Facebook is aiming at posts that “push people to buy a product or install an app”, “push people to enter promotions and sweepstakes with no real context” or “reuse the exact same content from ads”.

Facebook says it will reduce adverts disguised as news with the aim to improve the user experience – ultimately driving corporations to pay for ads. Brands with quality content will still reach their demographic as before.

Facebook was quoted saying “All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.”

The aim of this is to increase the overall quality of content on users news feeds as there has been pushback that they are tired of promotional posts which are irrelevant or unrelated to liked pages. Users have expressed they would rather see posts from their family and friends.

With more changes on the horizon, could the quality of Facebook be significantly increasing?

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