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5 tips for a mobile friendly website

Gemma

A smartphone surrounded by app iconsHave you considered the importance of making sure your website is mobile-friendly? If you haven’t, then you definitely need to read on…

In recent years, smart phones have become ever more popular and affordable, which has resulted in an increase in mobile traffic; in fact, mobile traffic is predicted to be accountable for the majority of internet traffic in 2014, overtaking desktop devices. So if you’re planning on growing your business and not getting stuck behind the times, you need your website to work for mobile devices.

You are out in the city with a friend, and you fancy going somewhere nice for lunch – you’re not going to go and find a desktop computer and google it – you’re going to use your smart phone. If a website ranks highly on Google, for the search term “great restaurants in Norwich”, for example, the person searching is likely to click on that website. If the site is not mobile friendly, they will find that either; they have to endlessly scroll to view your website, they have to keep zooming in to view anything because your website looks tiny, they have difficulty clicking on any links, or a combination of all 3!

You will most likely instantly click “back” and return to the search results page, and find a mobile friendly site for another restaurant, which clearly tells you what they do, where they are, a list of their menus, and has a simple table-booking process.

So, realised you need a mobile friendly website yet?

Here are 5 tips to get you started…

1. Responsive vs Simplified

– You can either make your website responsive, so that it automatically resizes the website for different devices, or you can create a simplified mobile version of your website. Both of these methods help to create a fluid and unified user experience for your customers, and allow for a wider audience to view and use your site.

2. Be “thumb’s on”

– No one wants to keep zooming in and out just so that they are able to click on your links. Make any tabs or links big enough to be easily clicked on by a thumb or index finger. This makes site navigation much easier, and creates a smooth transition for your web users.

3. Design

– Make your design simple, attractive, and readable. Don’t go overboard with text, and consider using simple icons to help the user navigate to the page they need to find – an image speaks much louder than words.

4. Forms

– Make sure that any forms on your site can be easily used and are fully functional on mobile devices. Make each field simple to click on, and only use fields that are necessary, to keep the layout simple.

5. TEST IT!

– If you haven’t tested your website, then you have no idea what kind of experience your users are having. You need to check your website thoroughly across all devices and browsers. Check that you can easily click on all tabs, links and icons, and that they open up the correct pages or files, and that the overall layout of the site is clean, uniformed, and aesthetically pleasing.

Still not sure where to start, or how to make your website mobile friendly? GML can guide you through the whole process, from design to development, maintaining a fully functional and search engine-friendly website that works just as well across all devices! Call us on 01603 508066 or email info@gmlconsulting.co.uk for more information.

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