Twitter have unveiled their new profile layout, which comes in to affect from 28th May – and it’s different, to say the least. It has been strongly compared to the Facebook layout, with a large header image and a profile picture overlapping it. The new layout was initially available to a select few, but now the changes have been made to EVERY Twitter account…
…As you can see from the screenshot above of film star Channing Tatum’s profile, the background image is gone and has been replaced by a header image. Font’s are bigger, images are bigger, and that’s not it…
Best Tweets – Your most popular Tweets (posts with the most audience engagement) will appear larger than other tweets – making your higher quality content easier for your audience to find.
Filtered Tweets – When you are looking at other people’s profiles, you will be able to filter the type of Tweets you can see – so you can select either normal Tweets, Tweets with replies, or Tweets with photos and videos. This makes it easier to find what you are looking for.
Pinned Tweets – You will be able to pin your favourite Tweets so they appear at the top of your profile page. If you are selective about which Tweets you pin, this will help to show your audience what you are all about and give them more of an understanding of your brand in general.
So, how can you adapt your account to suit the new profile layout?
Your Header and Profile Images…
The dimensions for header images are 1500 (width) x 500 (height) pixels and your profile picture 400 x 400 pixels. The header image is what your audience will see first so you need to make sure the design is aesthetically pleasing, sized correctly, and relevant to your brand. If you currently have calls to action in your background image, think about incorporating them into your new header image. Make sure any images and text in your header are not cut off by the profile picture and everything is aligned neatly to make more of an impact.
Emphasis on Images/Videos –
With the growing demand for more images and videos on social media, posts with these mediums in will appear larger, and will be easier to search for. If you haven’t already, start posting photos and videos more often – if you can link an image/video to a topic you are posting about, it will increase your post popularity – and make more of a visual impact.
Embrace the Change!
“To improve is to change; to be perfect is to change often.”
Utilise the new features to their full potential. If you take all of the above into account, you can truly show off your brand and convey your message much more effectively. Pin any good feedback you receive from Twitter, any valuable blog posts, and any relevant news. Take advantage of these features and move with the times – take into account that favourite Tweets will appear bigger, and therefore will attract the attention of your audience more than other Tweets.
Too much to take in? GML Consulting can take the stress away – designing bespoke social media profile and header/background designs based on your individual brand. On top of this, we can also help you to, or fully manage your social media site, using the most up to date techniques and ideas – enhancing your web presence. To find out how we can help you prepare for the new Twitter changes, call us on 01603 508066 or email firstname.lastname@example.org.