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The Future of Mobile Applications

Simon Hughes

The App Tree
A lot of discussion has been going around about the future of mobile applications ‘Is it Native or Web Apps?’. You’re no doubt familiar with Native Apps and might have a couple on your phone at the moment; Candy Crush, WhatsApp, Instagram…

Native Apps are great at generating revenue straight off the App Store shelf with purchase price and in-app add ons. They can even take advantage of your hardware by accessing the camera, microphone and GPS. But have you considered the benefits of developing a Web App?

W3C, an organisation formed to ensure the growth of the internet, has been working hard developing new standards of HTML designed to make the most of mobile & tablet devices. Alongside the catalogue of new HTML tags such as video and audio, HTML5 has developed database and offline capabilities.

What does this all mean? With these new features, together with some JavaScript, your website and native app can now be writing in a language that will work across a wider range of devices than your typical native application.

Many of the same features offered to native apps are available to web apps; Location Based Services, Local Storage, using the Camera, accessing saved photos and old fashioned file sharing. In addition, due to the nature of HTML and JavaScript, many web apps are fast, lightweight and flexible offering your users top quality user experience above and beyond a native app.

The cost of developing a single web application against multiple native apps will be a huge factor in future developments. We predict 2014 will see a surge in Web Apps for this reason alone. Thus, opening a new chapter for user experience, design and scalability.

If you want to discuss turning your big idea into the next ‘must-have’, call GML Consulting on 01603 508066.