A lot of discussion has been going around about the future of mobile applications ‘Is it Native or Web Apps?’. You’re no doubt familiar with Native Apps and might have a couple on your phone at the moment; Candy Crush, WhatsApp, Instagram…
Native Apps are great at generating revenue straight off the App Store shelf with purchase price and in-app add ons. They can even take advantage of your hardware by accessing the camera, microphone and GPS. But have you considered the benefits of developing a Web App?
W3C, an organisation formed to ensure the growth of the internet, has been working hard developing new standards of HTML designed to make the most of mobile & tablet devices. Alongside the catalogue of new HTML tags such as video and audio, HTML5 has developed database and offline capabilities.
The cost of developing a single web application against multiple native apps will be a huge factor in future developments. We predict 2014 will see a surge in Web Apps for this reason alone. Thus, opening a new chapter for user experience, design and scalability.
If you want to discuss turning your big idea into the next ‘must-have’, call GML Consulting on 01603 508066.