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Digital Marketing Acronyms! A useful list:


Jumbled cut-out letters

Do you know your UX from your USP?


To help clear up any confusion, here’s a list of the Digital Marketing industry’s most common acronyms!

AJAX – Asynchronous Javascript and XML
API – Application program interface
AOV – Average order value
AR – Augmented reality
ASP – Application service provider
ATD – Agency trading desk
B2B – Business to business
B2C – Business to consumer
CLV – Customer lifetime value
CMS – Content management system
CPA – Cost per acquisition / action
CPC – Cost per click
CPL – Cost per lead
CPM – Cost per thousand impressions
CPV – Cost per view (see also PPV)
CR – Conversion rate
CRM – Customer relationship management
CRO – Conversion rate optimisation
CSS – Cascading style sheets
CTA – Call to action
CTR – Click-through rate
CX – Customer experience
DM – Direct Message or Direct Mail
DMP – Data management platform
DNS – Domain name system
DR – Direct response
DSP – Demand-side platform
ECPM – Effective Cost per thousand
EPC – Earnings per click
EPM – Earnings per thousand
ESP – Email service provider
FB – Facebook
FTP – File transfer protocol
GA – Google Analytics
HTML – Hyper Text Markup Language
HTTP – Hyper Text Transfer Protocol
HTTPS – Hyper Text Transfer Protocol Secure
IM– Instant Messaging
IMAP – Internet Message Access Protocol
IP – Internet Protocol, or Intellectual Property depending on context
IPTV – Internet protocol television
ISP – Internet service provider
KPI – Key performance indicator
LTV – Lifetime value
MoM – Month on month
MLM – Multi-level marketing
MVT – Multivariate testing
OEM – Original equipment manufacturer
OS – Operating System
PHP – PHP Hypertext Preprocessor (creating a cycle!)
POS – Point of sale
PPC – Pay per click
PPL – Pay per lead
PPV – Pay per view
PR – PageRank
PVs – Pageviews
QA – Quality assurance
QR Code – Quick response code
QS – Quality score
RFI – Request for information
RFP – Request for proposal
ROI – Return on investment
RON – Run of network
ROR – Ruby on Rails
ROS – Run of site
RSS – Really Simple Syndication
RT – Retweet
RTB – Real time bidding
RTD – Real time data
S2S – Server to server
SaaS – Software as a service
SEM – Search engine marketing
SEO – Search engine optimisation
SERP – Search engine results page
SLA – Service level agreement
SM – Social media
SME – Small or Medium Enterprise
SMM – Social media marketing
SMO – Social media optimisation
SMP – Social media platform
SMS – Short message service
SOV – Share of voice
SOW – Statement of work
SSL – Secure Sockets Layer
SSP – Supply-side platform
TLD – Top level domain
TOS – Terms of service
UCD – User-centric design
UI – User interface
UGC – User-generated content
URL – Uniform resource locator
USP – Unique selling proposition
UV – Unique visitor
UX – User experience
VOD – Video on demand
VM – Viral marketing
WOMM – Word of mouth marketing
YOY – Year on year
YTD – Year to date
XML – Extensible Markup Language