Is your website still the same as it was two years ago? Just like everything else in life, websites can become outdated. It is crucial to keep your website looking fresh and up to date, and most importantly make sure any information needed by any client is easily accessible on the site. It is important to design your website to facilitate the needs of your customers.
When you originally had your website designed, the designers and developers may have assured you that your website would be in with the very latest trends and styles, and they may very well have been right. However two years down the line the trends have somewhat changed, and your site may now been seen as dated, people will often favour more modern and updated sites and this could lose you business.
One of the main reasons for redesigning a website is to make the information on that site easier to find. If a visitor to your site needs an answer to a query they have about your company, they want to be able to find that answer quickly, whether that’s by the content on your website, or making an enquiry.
Visitors to your site will see your site as a reflection of your company, if your website looks amateur and unprofessional they will see you as amateur and unprofessional; if your site is helpful and inviting, they will see you as helpful and inviting. It also needs to mirror your business values and ideas, customers need to know what you’re offering. You may have the trendiest website going, but that won’t make people stay and look around.
Your ‘Bounce Rate’ is the rate in which people visit your site and then leave quickly. This could be down to many things, such as the layout of your website; it may be cluttered and too difficult to read; the content of your website; the headings and subheadings of your site could be misleading. If it isn’t obvious what you’re providing, visitors will get confused and leave. If the content of your website is all big blocks of text potential clients will take one look at it and move on to another site. They don’t want to have to trawl through reams and reams of text to find anything, they don’t have the time.
When redesigning there is one question you need to keep in mind “Who uses our website and what do they expect?” Put yourselves in the shoes of one of your customers, if you were them what would you want to know and what would you want to gain from visiting the site? If you are selling a product they want to know as much as possible about that product. They want to be able to get in contact with you easily and efficiently and they want to know who you are; they want to know that you can be trusted and that you will use the best of your abilities to provide them with what they need.
So in answer to the question I asked all the way at the top of this page, redesign your website to maximise your potential clients, to get more traffic, to make your site more efficient and to freshen up that slightly dated site you’ve had for… some months. Trust me, it will be worth it.