Online Marketing services
Select a Online Marketing topic below:
Search Engine Optimisation (SEO)
Your presence on the web is only as good as the traffic it gets and the results this delivers (visits to leads to conversion). Just because you are there, however, does not mean you will get visits.
Your website must be built with Search Engine Optimisation in mind as standard. At GML we develop your website using the latest web standards, best practices and performance enhancements to ensure high speed websites.
GML work with you to understand your potential customers to get your website ranked high for longer key phrases (called longtail). This will ensure that your website is more relevant to the search, meaning more visitors to your website are converted to sales or enquiries.
Visitors from search engines to your website are given information that is of interest to them on the landing page, ensuring their visit is productive.
Using tools such as Google Analytics, we are able to continually track the results on your website and give regular (monthly or more frequent) feedback.
The results are not just relevant to search engine optimisation, but can also be used in the definition of your customers and your business strategy.
Make the Web work for you ......
Pay Per Click Advertising (PPC)
Generally natural search listings get more visitors and better conversion rate than paid for, but this does not mean that you should concentrate on search engine optimisation and ignore pay per click (PPC) in your online marketing.
With PPC, such as Google’s Adwords, you only pay for the traffic that is steered to your website. It allows you to focus on the right traffic – geographic, sector, visitor type, day and time – to enable you to gain the best conversion rate.
In working with you on your online marketing strategy, we use GML’s expertise in PPC as well as SEO. Indeed they often complement each other. Not only because having your website rank highly on PPC alongside natural searches can increase visitors many times.
Make the Web work for you ......
Social Media Marketing
When looking at how to use Social Networking for your business, it is not just to build loyalty to your brand and increase “word of mouth”. It can also assist in your online marketing – both by complementing other campaigns and direct results.
You want to take advantage of search engines such as Google and Bing which have added many social search features over the past year. There has also been talk about the major search engines using ‘social signals’ to rank regular search results, in particular your stature on Twitter could help influence how one of your pages ranks in a web search.
Additionally, engagement and conversion of customers is increasing within social network communities without steering them to your website. We will work together to include results in your social networking communities from your social marketing strategies.
Identifying the channels your customer uses is part of GML online marketing. If social networking is one of these channels, then submitting related content to these pages with automated systems, such as “blog-n-ping”, can be integrated into your website to increase your engagement with your customers.
Make the Web work for you ......
Blog and Ping
Blogs can also be a strong online marketing tool.
You can use the blog to reflect the “personal” nature of your business or to give hints and tips. These are both useful ways to get people to revisit your website.
GML can help you incorporate blogs into your website and help them become a powerful SEO tool. When you load a blog onto your website, it can be “simultaneously” transmitted to the social networking community.
The search engines use these to rank your website. The unique content is vital to raise your ranking. In a way you are helping the community stay informed about your website and your website being part of the community.
Make the Web work for you ......
Our Services To You
Here at GML Consulting Ltd we pride ourselves on delivering a quality product to you. Whether you require simplicity or complexity, you are provided with exceptional quality, at the right price, at the right time and backed up by excellent customer support and account management.
You and your business have individual requirements and our aim is to understand them so we can deliver to you with a friendly and professional service when you need it.
Your requirements may be small business or large corporate web site design, online retail or trading, complex back end management and integration to key business systems or dedicated hosting/cloud computing. From GML Consulting you can receive the complete range of web services to help your business grow in a demanding world.
You may require GML’s design and development team to be an extension of your marketing department or our business consultants to understand your business to really make the web and today’s technology work for you. What you need, when you need it is our service to you.
