You have a website, you have traffic to the website, but are you getting any business? The following tips for increasing enquiries or sales are simple yet effective. Contact methods Make a decision on how your potential customers should contact you. Should they fill in a contact form, pick up the phone, email you, register or sign up? Every business has a preferred action they want visitors to complete on their website. A reason to act Next, you want to make your visitors complete that action. Why are they on your site? Identify the problem or requirement they have and present a product or service that gives them a solution. … Continue reading →
Search Engine Optimisation (SEO) is the art of both building and promoting a website to ensure the highest possible rankings in the major search engines. The aim is to use various advanced techniques to make a website appear in the first few positions of the organic search results. When people search for specific words or key phrases on major search engines such as, Google or Bing. When looking for information on the internet people head straight for the search engines to find it. Your website will be competing with millions of other sites to try and get people to visit. Therefore it is crucial to optimise your site with the … Continue reading →
Protecting your investment, whether it be your house your car or something of value is important in our everyday lives, we look after our house, do the repairs needed and have our car serviced once a year. Do you look after your website? Do you maintain it, service it or repair it when something’s wrong. A good website will have cost time and money, so why not look after it! One of the best ways of doing this by analysing the traffic that has visited your website • What pages are being looked at most? • How long are potential customers staying on the website? • What are they searching … Continue reading →
