The Author:
Carl Long
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Knowing your customers is the vital component of any business or marketing plan… no clients, no business. A business needs to know: •    Who their existing/potential customers are •    What do they want •    Why do they/will they buy from our business The Web has added new dimensions to the following questions: •    How do they/will they buy your products or services •    How will the customer now use your products •    How do you provide your product to your client •    Where are your clients – local/national/global •    Demographics of the buyer(s) in your client (age, gender, location etc) may change – can it be broader or does it … Continue reading →

The Author:
Mark Frary
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Would you agree that many different decisions need to be made before entering into a new venture or to continue running a successful business? •    Why are you going into business •    Do you have an overall plan or strategy •    What if it all goes wrong •    Do you have a plan B These are some of the things that happen in business, and one thing that we are all guilty of is that we love the comfort factor and panic when it’s all too late! Some of the companies I get to meet actually now want to get into the 21st Century and have a website that does … Continue reading →

The Author:
Carl Long
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When your customers search for your products on Google, will you be contacted or your competition? There is some truth in the saying: “If it works, don’t fix it”… However you can make it better. BUT if it doesn’t work Albert Einstein was right saying: “Insanity: doing the same thing over and over again and expecting different results.” This very much applies to the Web and how businesses use it: If a business in Norfolk specialises in a product, and there were 1000 web searches for “their product in Norfolk” last month, but they received no calls, should they: a) Do nothing (maybe they should speak to Albert about this) … Continue reading →