General
Start your Seasonal Marketing Plan…
The nights are getting darker, the leaves are falling, and the next few months of festivities are on their way… which means now is the perfect opportunity to come up with a seasonal marketing plan!
With Halloween in October, Fireworks in November, Christmas in December and the imminent start of the New Year 2014, you can’t afford to miss out on promoting your business during these prosperous months…
Don’t know where to start? See below for some seasonal snippets:
• Web Design – Give your website a seasonal makeover… whether it’s; a simple addition to the header/footer, a general homepage re-design, or even a new page dedicated to seasonal offers or events; the designs you use can highly influence your audience. Think about which seasonal colours and designs you could use that will blend in seamlessly with your brand – you don’t have to stick with clichéd or tacky design options, create something new and exciting!… Continue reading
Staying “Know-tified” with Twitter’s new Recommendations
Twitter confirmed on 24th September 2013 that after the success of their experimental @MagicRecs account, they are bringing in new “recommendations” to Twitter users – making it even easier to find out when people of interest to you have either joined the site, posted relevant information or followed someone important to you. This tackles the problem of trying to sift through the millions of tweets sent every day, by sending all the latest and most personally relevant information straight to you in a direct message – meaning that you never miss out on the greatest Tweets of the day or when someone of interest joins Twitter!
As noted on it’s Twitter profile, when you follow @MagicRecs, you will “receive instant, personalised recommendations for users and content via direct message.” – based on feedback from the @MagicRecs experiment, the Recommendations feature has been tweaked so that users only receive the most relevant updates, based on their individual networks.… Continue reading
Using Creative Thinking and Design to Effectively Market Your Business
Creativity is essential in the successful marketing of your individual brand. You constantly need to think of new and innovative ways to connect with your existing and potential clients as a business. Whether it’s through web design, adverts, print, or social media, we are suckers for creative advertising, particularly when new ideas are shown, or they contain humour. We must use this to our advantage!
There are a number of different ways in which you can use creative thinking and design to effectively draw in your audience… with inspiration, comes motivation, and in turn people are motivated to use your services. Creative minds trade comfort for potential, and this is key to developing new and exciting ways to generate business.
Take the nightclub industry, for example. Bars and clubs are often collectively clustered in the same area, so it is vital that they stand out for all the right reasons.… Continue reading
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