The Author:
Carl Long
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The biggest cost to you and your business of the Web could be time, or rather WASTED TIME. This can especially be the case for owners/managers of SMEs or senior executives of large companies. It is very easy to spend hours or even days surfing the web on search engines such as Google or on social networking such as Facebook, Twitter, LinkedIn or ipatter, looking for “ideas” on how it can help your business. Well this is the wrong way around! There are too many ideas; too many ways to get lost and too many ways to waste your valuable time. This was highlighted to me when at a recent … Continue reading →

The Author:
Carl Long
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Hello my name is Carl. Can I ask you a question? – Are you “on the line”? … “On the line” I am borrowing the phrase from that famous gift to our culture, Mama Mia. Sorry for the slight joke while asking such a very important question. Is there an online (we could extend this to digital) strategy as part of your business strategy? If you have a website, but do not know why, then you are not “on the line”. Let’s have a chat about that. By being online I am able to chat with you with no barrier in time or geography. I can chat with you when … Continue reading →