The Author:
Jason Cherrington
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Whilst the basic principal of good old fashioned customer service will always apply, we cannot afford to become complacent ignoring the rate at which web technology is growing and the amazing affect to business levels it can have if used effectively in conjunction with customer service. Technology based customer service can play a very important part in the new and evolving world of digital marketing. Get it right and your business will thrive, get it wrong at your peril. When considering how to get the best out of a marketing budget often considering how to get the best out of the web is over looked. The perception of a website … Continue reading →

The Author:
Jason Cherrington
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As a consumer purchasing products or services, I often stop to ask myself this question especially when dealing with the larger corporate organisations of this world, sadly in a lot of cases the answer is yes! It is sad when the pressure of surviving into today’s economical climate means that organisations feel the need to strip their business model down in order to cut costs, however I strongly believe the lack of focus on the importance of “best in class” customer services has been growing over years and not just a result of our recent credit crunch. After all it’s often about keeping shareholders happy, when in fact the focus … Continue reading →